At TicketBlox, we’re all about honesty, transparency, and putting your fans first. That’s why we’ve embraced All-In Pricing, the industry’s game-changing mandate to display the full ticket cost—including every mandatory fee—upfront. No more surprises at checkout, no more hidden extras.
At TicketBlox, we have always chosen our customers first. With a 100% transparent pricing policy from day 1, we have differentiated our business model from industry giants that relied on predatory ticket pricing. It is refreshing to see some mandates that finally put an end to this nuisance. - Anup Marwadi, CEO - TicketBlox (Blox Technologies, LLC)
What Is All-In Pricing?
All-In Pricing requires event sellers to show the total ticket price—from the base seat cost to service and processing fees—right from the moment fans begin shopping. This rule combats “bait-and-switch” tactics, where hidden charges only appear at checkout, and builds trust by letting customers budget accurately before committing blog.ticketmaster.comhoustonchronicle.com.
The New Legal Landscape
FTC’s “Junk Fees” Rule
Effective May 12, 2025, the Federal Trade Commission’s rule on Unfair or Deceptive Fees bans hidden charges in live-event ticketing and short-term lodging. The rule mandates that the most prominent price shown to consumers is the all-in total, though itemized breakdowns remain allowed ftc.govftc.gov.
The TICKET Act (H.R. 3950)
On April 29, 2025, the U.S. House overwhelmingly passed the TICKET Act, which would codify all-in pricing for event tickets at the federal level and ban speculative fees like undisclosed “convenience charges” congress.govmusicbusinessworldwide.com. The bill now heads to the Senate for final approval.
California’s “Honest Pricing Law” (SB 478)
Since July 1, 2024, California’s SB 478—known as the Honest Pricing Law—has prohibited advertising any price that omits mandatory fees. This consumer-protection statute applies to both in-person and online ticket sales, including secondary marketplaces oag.ca.govoag.ca.gov.
Why All-In Pricing Matters
- For Fans:
- Builds confidence with clear, upfront totals
- Reduces cart abandonment by eliminating checkout shock
- Simplifies budgeting for live events and experiences houstonchronicle.com
- For Promoters:
- Levels the playing field—fans compare true costs, not hidden fees
- Enhances brand integrity by positioning your event as fair and transparent
- Drives higher conversion rates and long-term loyalty apnews.com
How TicketBlox Is Leading the Charge
TicketBlox has baked All-In Pricing into our platform from day one. Here’s how we make it effortless for you:
- Automatic Fee Integration
All mandatory fees—service, processing, and taxes—are calculated and displayed in real time on your event page. - Prominent Price Display
Every listing, ad, and marketing email shows the all-in total as the headline price, ensuring fans see the real cost immediately. - Seamless Compliance
We continuously update our platform to stay aligned with FTC rules, the TICKET Act, and state-level laws like California’s SB 478. - Data-Driven Insights
Monitor conversion rates, cart abandonment, and fan feedback to optimize your fee structures and pricing strategy.
Getting Started with All-In Pricing on TicketBlox
- Enable All-In Pricing
In your TicketBlox dashboard, go to Ticket Types → Pricing and simply configure your prices and fees. TicketBlox automatically takes care of the rest. - Configure Fees
Add any service or processing fees in Ticket Types → Fees—we’ll handle the math and display. - Launch & Compare
Use our built-in storefront to display transparent pricing and watch engagement soar.
Join the Transparency Revolution
All-In Pricing isn’t just a legal checkbox—it’s a competitive advantage. By showing the full cost upfront, you build trust, boost conversions, and create fans for life. With TicketBlox, implementing All-In Pricing is effortless, compliant, and fan-friendly.
Ready to eliminate checkout surprises? Log in to TicketBlox, enable All-In Pricing, and let your events shine with total transparency—because honesty never goes out of style.