What Are Combo Package Tickets?
Combo package tickets are bundled ticket offerings that allow event organizers to sell multiple ticket types together as a single purchase with real-time inventory management so you never oversell tickets. This ticketing strategy helps increase average order value, simplify the buying process, and create more attractive offers for attendees.
Who needs this: Event promoters, festival organizers, conference planners, and venue managers looking to maximize ticket sales and revenue.
Problem it solves: Traditional single-ticket sales leave money on the table and miss opportunities to create compelling offers that encourage larger purchases.
Best Practices for Creating Profitable Ticket Bundles
1. Festival Multi-Day Packages
- Individual day tickets plus discounted 3-day passes
- Weekend bundles (Saturday + Sunday at 15% off)
- VIP all-access packages with exclusive perks
- Early bird combo deals to drive initial sales momentum
2. Group and Family Packages
- Family 4-packs with 20% savings
- Buy 3 Get 1 Free promotions
- Corporate table bundles for 8-10 attendees
- Student group rates with verification
3. Cross-Event Series Bundles
- Season passes for recurring events
- Multi-venue tour packages
- Artist series bundles across multiple dates
- Conference track passes for specialized content
Essential Features for Combo Package Success
Inventory Management
- Automatic deduction from individual ticket pools
- Real-time availability tracking
- Prevention of overselling
- Flexible allocation rules
Attendee Data Collection
TicketBlox offers you 100% control over your attendee data. Choices include:
- Option to collect info once per bundle
- Individual details per ticket when needed
- Customizable registration forms
- GDPR-compliant data handling
QR Code Flexibility
- Single code for entire group (families)
- Individual codes per ticket (corporate groups)
- Mobile-optimized delivery
- Contactless entry support
Proven Upselling Strategies That Work
- Add parking passes to multi-day bundles (increases AOV by 18% on average)
- Include merchandise with VIP packages
- Offer meal vouchers with family bundles
- Bundle transportation for out-of-town events
- Add exclusive experiences like meet-and-greets
Implementation Best Practices
Pricing Your Bundles
- Offer 10-25% savings versus individual purchases
- Create clear value propositions
- Test different price points
- Use psychological pricing ($99 vs $100)
Marketing Your Packages
- Lead with savings amount ("Save $50")
- Highlight convenience factor
- Create urgency with limited quantities
- Use social proof from past buyers
Technical Requirements
- Platform with combo package capability
- Real-time inventory synchronization
- Mobile-responsive checkout
- Secure payment processing
Measuring Success: Key Metrics
Track these KPIs:
- Average order value increase
- Bundle conversion rate
- Customer satisfaction scores
- Repeat purchase rates
- Revenue per attendee
Platform Recommendation: TicketBlox
For enterprise-level events requiring sophisticated bundling capabilities, TicketBlox offers comprehensive combo package functionality including:
- Multi-event bundling across dates and venues
- Intelligent inventory management
- Flexible QR code generation
- Advanced promo code integration
- Visual package customization
- Built-in upsell triggers
This platform handles complex scenarios like festival passes, conference tracks, and touring events without custom development needs.
Action Steps to Get Started
- Analyze your event structure - Identify natural bundling opportunities
- Calculate optimal pricing - Ensure bundles offer genuine value
- Choose the right platform - Select technology that supports your complexity
- Create compelling packages - Design offers that solve buyer needs
- Test and optimize - Monitor performance and adjust accordingly
Common Questions About Ticket Bundling
Q: What's the ideal discount for bundles?
A: Most successful bundles offer 15-25% savings while maintaining healthy margins.
Q: Should every event offer bundles?
A: Multi-day, multi-session, or family-friendly events see the best results.
Q: How many bundle options should I offer?
A: Start with 3-5 well-differentiated packages to avoid choice paralysis.