“All-in pricing” sounds simple—until you actually try to build it correctly. Event promoters are being pushed (rightfully) toward fee transparency, while payment processors apply fees at the order level, not per ticket. Most ticketing platforms take shortcuts here. The result? Confusing totals, misleading math, angry buyers, and promoters left explaining numbers they don’t control.
We decided to solve this the right way.
What you’re seeing above is a user experience designed to be legally compliant, mathematically accurate, and ethically transparent—without overwhelming buyers or penalizing promoters.
The Hidden Problem Most Event Ticketing Platforms Don’t Talk About
Here’s the uncomfortable truth most ticketing platforms gloss over:
- Ticketing fees are typically per ticket (e.g., 5%)
- Payment processing fees (Stripe, Adyen, etc.) are applied once per order
- That means you cannot multiply a per-ticket “all-in price” when quantities change
- A fixed processor fee (like $0.30) breaks the math instantly
Yet many platforms still do exactly that—showing a “per-ticket all-in price” that becomes mathematically impossible the moment a second ticket is added.
That’s not transparency. That’s approximation.
Our Approach: Honest Math, Beautiful UX
Instead of faking certainty, we embraced accuracy and designed the experience around it.
1. Clear Base Pricing First
Buyers always see the true base ticket price up front—no bait-and-switch.
2. Intelligent “All-In Estimate”
For a single ticket, we show an estimated all-in price that includes:
- Ticketing fees
- Payment processing (clearly labeled as variable)
This gives buyers immediate clarity without lying about how fees behave at scale.
3. Real-Time Cart-Level Recalculation
The moment a buyer adds another ticket—or mixes ticket types—the UI switches modes:
- Totals are recalculated at the cart level
- Payment processing fees are applied once per order
- The buyer sees the actual total, not multiplied guesses
- A subtle spinner communicates “updating totals” so trust is maintained
No surprises. No math gymnastics.
4. Expandable Fee Breakdown (Transparency Without Noise)
Buyers who care can expand the breakdown:
- Base ticket subtotal
- Ticketing fees
- Payment processing fees
- Final total
Buyers who don’t care aren’t forced to read a spreadsheet.
This balance matters.
Why Event Promoters Love This
Most platforms force promoters into impossible trade-offs:
- Eat payment processing fees
- Hide them (and risk compliance issues)
- Or confuse buyers with bad math
This experience does none of that.
Promoters can:
- Pass through exact payment processing costs
- Stay compliant with all-in pricing laws
- Maintain buyer trust
- Avoid customer support escalations
- Control their event economics without dark patterns
This is fee transparency that actually works.
Why Buyers Trust It Instantly
Buyers don’t hate fees.
They hate surprises.
By:
- Showing estimates honestly
- Updating totals in real time
- Explaining why totals change
- Keeping checkout totals consistent
We eliminate the “Wait… why did the price change?” moment entirely.
That’s not just good UX—it’s good ethics.
The Bigger Picture: Ethical Ticketing Is a Competitive Advantage
All-in pricing laws are forcing the industry to confront years of bad design. Most platforms are responding with surface-level fixes.
We chose a harder path:
- Correct math
- Real-time computation
- Clear communication
- Zero deception
The result is a ticketing experience that feels calm, honest, and professional—for buyers and promoters alike.
Transparency isn’t a checkbox.
It’s a system design choice.
And when done right, it becomes a differentiator—not a burden.